Understand your dashboard figures

Read the four visit cards, the chart and Top Categories on the Dashboard, and what each message under a figure means.

Goal

You can read the four visit cards on the Dashboard and you know what each message under a figure means.

Before you start

You are signed in to your restaurant
A published menu, so that guests can open it (see Publish your menu)

The Dashboard shows how guests use your menu: four cards, a chart and Top Categories. These figures come from real visits to your menu, never from sample data. Nothing is estimated: when RothDine has no figure, it tells you why instead of showing a zero. The cards are for roles that may view analytics (owner, admin, branch manager, order manager, menu editor, viewer). For the orders and the kitchen, open the Analytics page.

Find the four cards and the date range

Open Dashboard in the sidebar. Under the welcome line you see the date range and four cards: Menu Views, Unique Visitors, Avg. Time on Menu and Item Favourites. The cards follow the branch chosen in the top bar (All branches or one branch).

Menu Views counts visits to your menu. A visit is one continuous use of a branch menu by one browser. It ends after 30 minutes without activity, and refreshing the page does not start a new one.
Unique Visitors counts different browsers. Someone who clears their browser data, or opens the menu on a second phone, counts again.
Avg. Time on Menu is the average time guests actively used the menu. Time with the page hidden or without touching it is not counted.
Item Favourites counts the times a guest marked a dish as a favourite, once per dish and visit.

The Dashboard with the date range and the four cards Menu Views, Unique Visitors, Avg. Time on Menu and Item Favourites — The date range
Menu Views
Unique Visitors
Avg. Time on Menu
Item Favourites

Choose the date range

Click the date range. The list offers the whole current month, Last 14 days, Last 7 days and First week. Days are counted in your restaurant's time zone, not the time zone of your computer. A range never counts days that have not happened yet, so "this month" ends today.

The date range list open with four choices — The list of ranges

Read the chart and Top Categories

The chart draws one point per day for the figure chosen in the list above it: Menu Views, Unique Visitors or Item Favourites. A day before tracking began, or a day still to come, is a gap in the line, not a zero. Top Categories shows the share of category views in the period for your five most viewed categories. If nobody has opened a category yet, the bars stay empty and a note says so.

The Menu Views chart for the last seven days next to Top Categories with five bars — The list that chooses the figure
The daily chart
Top Categories

Read the comparison line

Under each figure, a line such as 34% vs previous period compares the range with the previous range of the same length. A green arrow up means more than before, a red arrow down means less. RothDine shows a percentage only when the comparison is fair: the previous period must have enough visits (at least 5 for a count, at least 10 measured visits for the average time) and tracking must already have been running during it.

The four cards with the comparison line under Menu Views and Avg. Time on Menu highlighted — The change for Menu Views
The change for Avg. Time on Menu

Know what "Tracking started" means

Counting visits began on a certain day. If your range starts before that day, the figure counts only from that day and the card says Tracking started 1 Nov 2026 (with your date). RothDine never invents earlier days, and no percentage is shown, because there is nothing to compare with.

The four cards with the note Tracking started 1 Nov 2026 under the figures — Menu Views, counted from the start date
Unique Visitors, counted from the start date

Know what "Tracking was not active in this period" means

If the whole range is before counting began, every card shows a dash and Tracking was not active in this period, and the chart says Visit tracking started later. Nothing is estimated. A dash is not a zero: it means nothing was measured. Choose a range that starts on or after the start date.

The Dashboard with dashes on the cards and the message Tracking was not active in this period over the chart — The message on the Menu Views card
The message over the chart

Know what "No comparable previous data" means

The figure is real, but the previous range cannot be compared fairly, for example because counting had not started yet or there were too few visits. The card then shows No comparable previous data instead of a percentage.

The four cards with the message No comparable previous data under each figure — Menu Views with no percentage
Item Favourites with no percentage

Know what "Not enough visits yet" means

A new restaurant has no visits yet. A real zero is shown as the number 0, as on Menu Views below. Avg. Time on Menu cannot be calculated from nothing, so it shows a dash and Not enough visits yet until guests have used the menu.

The four cards of a new restaurant with zero visits and Not enough visits yet under Avg. Time on Menu — A real zero
Not enough visits yet

Expected result: You can tell a real zero from a dash, you know which days a figure covers, and you know why a percentage is sometimes missing.

What these figures are not

They count visits to the menu, not orders and not payments. For orders, order value and kitchen times use the Analytics page. The figures cover only the days since counting began, and one person on two phones counts as two visitors.