Understand QR scans and menu visits

Read the three cards: scans, views and visitorsCopy Anchor Link

In Overview three cards belong to this guide.

• QR scans: how many times a QR code of yours (table, branch or restaurant) was opened by a real browser. The same person scanning the same code again within 30 minutes counts once. Scans by search engines, link previews and automated tools are ignored, and so are codes that are disabled.
• Menu views: the number of visits. A visit is one continuous use of one branch menu by one browser. It ends after 30 minutes of inactivity, and refreshing the page does not start a new visit. Opening the menu in a new browser tab can start a new one.
• Unique visitors: the number of different browsers that visited. One browser is one visitor: a refresh never makes a new visitor, but someone who clears their browser data, uses private browsing or a second phone counts again. Two people sharing one phone count once.

123

Read time on menu and orders per 100 visitsCopy Anchor Link

Open QR & engagement. The four figures at the top are:

• Average time on menu: the average time guests actively used the menu, for example 3 min 30 s, with the number of visits it is based on (Across 550 engaged visits). Time counts only while the page is visible and the guest touched, scrolled or typed in the last 30 seconds. A visit counts once it has at least 3 seconds of active use. One visit never counts for more than 30 minutes. Visits that closed without a final signal, for example when the phone went to sleep, are left out, so very long visits may be under-counted.
• Orders per 100 visits: submitted orders divided by menu visits, times 100. It compares two counts. It is not the share of visitors who ordered. It needs at least 30 visits, otherwise it says Needs at least 30 visits.
• Visits with an item in the cart: the share of visits in which the guest added at least one item to the cart, with the counts, for example 229 of 877 visits.
• Item favourites: how many times a guest marked a dish as a favourite, once per dish and visit.

1234

Follow visits by dayCopy Anchor Link

Menu visits and visitors by day draws the visits as a solid line and the visitors as a dashed line, one point per day. The two lines are close when most visitors come once. Click View as table for the numbers.

See which devices guests useCopy Anchor Link

Devices splits the visits into Mobile, Tablet, Desktop and Other. The device comes from the guest's browser. It tells you how to judge the menu on a small screen, not who the guest is.

See which tables are scannedCopy Anchor Link

QR scans by table ranks the tables whose QR code was scanned most. Use it with Table activity in the Orders section to see tables that are scanned but do not order.

Know when counting beganCopy Anchor Link

Counting visits started on a certain day. When your period starts earlier, a blue notice says Visit tracking started on 24 Oct 2026 (with your date) and the visit figures cover only the days from then on. Orders are complete for the whole period. If the whole period is earlier, nothing is shown instead of a zero and the notice says Visit tracking was not active in this period. Visit data is kept for about 13 months (395 days).

1